Need help with digital content?

I'm a writer, designer and marketer with over 10 years of experience helping brands leverage content to acquire customers online. I love projects that flex my ambidextrous brain; ones that live at the intersection of the creative and the analytical, numbers and letters, Word and Excel, English and Spanish. If you have work that requires both left and right brainpower, I'd love to hear more about it! Please contact me below or write me at rita@andapal.com.

Digital content strategy is a wide and expansive field. Here are some specific things I can help you with (scroll down for a sampling of my work):

  • Brand frameworks and messaging
  • Website and landing page optimization
  • Paid and organic social (Facebook, Instagram)
  • SEO and SEM
  • Short and Long-form writing
  • Editorial and creative direction

Can't wait to hear from you!

 
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Check out some of my work

Marketing

Customer acquisition

Company: Zillow Group, 2017

High-level view of my work building Zillow Group's online customer acquisition funnel for Premier Agent, the company's largest business. (Presented at ZG's 2017 Multifamily Forum.)

 

content strategy

company: Zillow Group, 2017

Key wins and lessons learned from the customer engagement content strategy created for Zillow Group's agent business. (Presented at Content2Conversion conference in 2017.)              

 

social media strategy

company: Time Inc, 2011

Social media strategy developed for Time Inc's All You magazine with the aim of raising brand awareness through organic content. (Final presentation for MBA internship in 2011.              

 

Writing + Production

freelance long-form writing

latin trends magazine, 2015

Sample of articles successfully pitched and published by Latin Trends magazine, a publication targeted at bilingual Latinos.

 

video production, web copy

Riseupready.com, 2017

Developed concept end-to-end, including all writing, production and affiliate marketing strategy.

El Genero

Self published, 2014

El Genero is a book of short stories written and developed by yours truly. It explores the impact of reggaeton music on Puerto Rican culture. 

 

brand design

roseandrenard, 2015

Provided creative direction for development of brand aesthetic for Rose&Renard, an online gifting recommendation platform.

radio Documentary

RI Council for the humanities, 2007

Co-produced and co-voiced a radio documentary about the history of WBRU, the oldest college radio station in the United States.