¿Do you want to build a business online?

I'm a writer, designer and marketing professional with over 10 years of experience helping brands grow their presence online. My favorite projects are those at the intersection between the creative and the analytical, numbers and letters, English and Spanish. If you have a goal, job or project in need of an ambidextrous brain like mine, I'd love to learn more!

Click on the button below for a free 30 minute consultation or write me at rita@andapal.com.

Online marketing is a wide, expansive field. Here are some specific things I can help you with. You can also find some samples of my corporate work below.

  • Developing your brand identity, narrative and framework
  • Content strategy
  • Website development and management (Squarespace, Wordpress)
  • Organic and Paid Social (Facebook, Instagram)
  • SEO and SEM
  • Short and long-form writing

I hope to hear from you soon!

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Here's a sample of my work


Customer acquisition

Company: Zillow Group, 2017

High-level view of my work building Zillow Group's online customer acquisition funnel for Premier Agent, the company's largest business. (Presented at ZG's 2017 Multifamily Forum.)


content strategy

company: Zillow Group, 2017

Key wins and lessons learned from the customer engagement content strategy created for Zillow Group's agent business. (Presented at Content2Conversion conference in 2017.)              


social media strategy

company: Time Inc, 2011

Social media strategy developed for Time Inc's All You magazine with the aim of raising brand awareness through organic content. (Final presentation for MBA internship in 2011.              


Writing, Content strategy and creative direction

freelance long-form writing

latin trends magazine, 2015

Sample of articles successfully pitched and published by Latin Trends magazine, a publication targeted at bilingual Latinos.


video production, web copy

Riseupready.com, 2017

Developed concept end-to-end, including all writing, production and affiliate marketing strategy.

El Genero

Self published, 2014

El Genero is a book of short stories written and developed by yours truly. It explores the impact of reggaeton music on Puerto Rican culture. 


brand design

roseandrenard, 2015

Provided creative direction for development of brand aesthetic for Rose&Renard, an online gifting recommendation platform.

radio Documentary

RI Council for the humanities, 2007

Co-produced and co-voiced a radio documentary about the history of WBRU, the oldest college radio station in the United States.